Razor's Edge

rant : by Tommy — August 3rd 2005, 06:56AM
rantI was at the store the other day looking at all the various options on the standard men's shaving razor. There's a whole host of choices. You can get cheap single-blade safety razors for as little at $0.10 per razor, or you can go for razor refills as crazy as 2 for $5 - that's $2.50 per head. Whoa, what?! Yeah, you read that right, little strips of metal, in a plastic housing with a little piece of sponge and aloe for $2.50.
Granted, this might not be that much, but that's because you're used to paying whatever they charge for razors. I am constantly reminded of how ridiculous the price of razors is when I go to purchase more. Some beards/whiskers are finer than others, and I know some of you probably don't shave as often as I do. Well, let me tell you, my whiskers are thick and shaving with those razors, they only last 2 (maybe 3) times before they lose their edge.

So I decided to check out my other options. I looked at the unit price on the disposable razors. I saw the whole gamut, and setted on a Gillette pivot-head, double-bladed disposable razor that came out to about $0.50 per. I figured this would save money, it's essentially the same thing, but for a fraction of the cost. It's Gillette, and they know a thing or two about razors.
So I thought.
The stupid razor was like shaving with a knife. The handle felt like it was made of cork compared to my trusty Mach3 handle, and as for a close shave? Hardly. Gillette must offer these cheaper razors to those that needn't shave often, or have a thick beard, or to mock you when you try to save money. To make you come crawling back to the $2.50-a-pop blades. (And this was at Walmart pricing, mind you!) The cheaper razors just suck, and they are there only to shave peach fuzz and to make you wish you had spent more.

How much could it cost them in R&D, product design, and production/packaging costs to make a strip of metal in plastic? They're selling the whole thing for $0.50 in a bag right below the Mach3 blades - and almost every guy under the age of 40 is using the Mach3 - so that means there's more demand for the Mach3 blades. Why are they stiffing us on price?

And what's with the vibrating Mach3?! Why the crap would I want to buy that gimmick?! What a worthless product. I'm tired of all the commercials about how these shaving systems "microscopically lift and cut" the hairs for the "closest shave possible". They've been telling me it's the closest shave possible for years, and yet, they're still getting a closer shave. How is that possible?!? You just told me last year it was impossible to get a closer shave - and now you're telling me that you've defied the laws of physics and you're now ripping out my hair folicals?! Amazing.

And when does the blade-count stop? I remember turning 16 and Gillette somehow getting my name and sending me a free Mach2 razor. Sweet action, I'm in the club now. It had 2 blades, little rubber fins to "lift the hairs" for the "closest shave possible" (with only 2 blades, but if you add a 3rd? - oh, now that's completely different). Then, they pulled a fast one, they added a 3rd blade, which made the shave that much closer. This tripled the sound barrier, it was the Mach3. It has 3 blades! When do they go to Mach4, 5-, 6-, 8-, 20- blade razors? Soon, you'll be able to rip the epidermis off your face with one swipe for the absolute closest shave possible.

Gillette has gone out of control with their pricing and blade-count. I knew they lost their minds when I saw the battery-operated manual razor that vibrates your face. That's the marketing department telling the mechanical engineers how to do things. If they would just keep the blade-count where it is, and keep prices where they are, or lower them, everyone would be happy.

This is the rant section, and this is my rant.

Comments

Tommy G. Aug 03, 2005 09:47
That's right, the Quattro - how could I forget?

You can only guess how long before Gillette answers with a Mach5.

6minute abs!
5minute abs!
Corey T. Aug 03, 2005 10:14
You know, I've been thinking about writing this rant off and on for a couple of months. I'm glad Heir Grendel was able to do so because that saves me a lot of time.
Bill S. Aug 03, 2005 11:34
I don't think the Mach3 heads are nearly as simple to make as the disposable razors. Each blade is individually mounted on a shock absorber.

Don't forget... the money they lose on the vibrating razor and other crappy ideas will be made up for in the price of the replacement heads.
Nate K. Aug 03, 2005 12:06
We actually studied Gillette in by Marketing class, and their R&D model is to come out with a new product every two or three years. There was a graph that showed how each product's sales peaked after 3 years or so, and then slowly declined, meaning they had to come out with some new improvement to maintain their market share. So, basically, the bad news is that this disturbing trend in pointless razor blade feature inflation has no end in sight.
Tommy G. Aug 03, 2005 20:26
Yeah, that, and it's also probably due to Walmart's bullying Gillette to continually lower prices. The only way to combat Walmart's "you must lower prices or lose the contract" is to innovate. The problem is, company's innovate without any actually making the new features benefit the product or consumer. (see vibrating razor)

Gillette is one of those company's that has benefitted under Walmart, so anytime you hear about Walmart's tactics, you'll hear about Gillette (positive) and Rubbermaid||Vlasic (negative). (Walmart ran the latter two to bankruptcy.) The reason Gillette has prospered is probably this 3year dev cycle.
anonymous Aug 04, 2005 17:12
The chick version of the Mach 3 sells real well. I wonder why ....
Paul A. Aug 04, 2005 17:13
^ dude you need cookies or something. I keep forgetting to log in.
anonymous Aug 06, 2005 13:58
Tommy G. Aug 06, 2005 14:14
$_COOKIE
Jeff G. Aug 21, 2005 20:01
upon my 18th burthday Gillette sent me one of their wonderful vibrating razors.

wonder if they cut some sort of deal with duracel.

shoddy POS vibrating razor just makes sure if you nick your face you nick it really good and bleed a lot
anonymous Feb 08, 2006 19:02
Gillette Sensor Exel for me.

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